At that time, the legendary astronaut wasn’t doing many public engagements, so I decided to launch a letter-writing campaign to get his attention. Years later, as a successful speaker and businessman in America, I dreamed of having Neil Armstrong as a guest at my Buffini & Company MasterMind Summit™. Related: Book of the Week: 'The Direct Mail Revolution' The power of a personal noteĪs a young boy in Ireland, I was an avid fan of the American space program. It takes just minutes to compose, but a handwritten note can leave a positive impression that lasts for years and can help you form more meaningful relationships, the foundation of every strong business. It creates an instant connection and a positive reaction that’s priceless.
Who doesn’t love to get a handwritten note in the mail? It's such a refreshing change from the impersonal junk mail and bills! There’s something really special about receiving a personalized letter that’s been written specifically for you. The truth is, in this digital-first world, personal notes are a great way to authentically connect with others. A survey by the United States Postal Service showed that in 2020, during the height of the Covid-19 pandemic, one in six people were sending more mail to friends and family than ever before. Despite what you may have heard, snail mail is not going out of style.
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